Nearly 130 years later, the Red Kettle is synonymous with Christmas giving in just about every household throughout the nation. Many know that the Red Kettle provides essential funding for holiday assistance programs, but not as many are aware that it keeps our pantries, shelters, and other programs going in the new year and beyond.
COVID-19 has created lots of challenges this year. Due to a decrease in consumers carrying currency, unemployment, store closures, social distancing and increased online shopping behavior, the current climate doesn’t sufficiently support The Salvation Army’s traditional method of collecting donations via our traditional red kettles. The bell ringers that everyone is used to seeing out in the community during the holiday season every year will be less prevalent. However, those facing hardship still need us, now more than ever.