TRINITY, N.C., March 5, 2013 /PRNewswire via COMTEX/ — Stearns & Foster, the luxury mattress brand under Sealy Inc., announced today it has donated $1 million in new mattresses to The Salvation Army as part of its annual Gift of Sleep program. Now in its third consecutive year, this donation will bring the total amount provided to The Salvation Army residential shelters on behalf of the Stearns & Foster Gift of Sleep program to $3 million.
“The Stearns & Foster brand has a wonderful history of giving back, and we are proud to continue the brand’s philanthropic legacy with our commitment to The Salvation Army through the Gift of Sleep program,” said Jodi Allen, chief marketing officer, Sealy. “We would also like to extend thanks to the participating retailers’, who year-after-year, continue to ensure the success of this program that calls attention to the many Americans who rely on The Salvation Army’s residential facilities for a safe and comfortable place to sleep.”
The program, which kicked off on November 20 and concluded January 11, promised to give $100 for every Stearns & Foster mattress set sold during the busy holiday shopping season toward the purchase of new mattresses for The Salvation Army.
“We are very thankful that new mattresses are headed to The Salvation Army residential shelters,” said Major Ron Busroe, National Community Relations and Development Secretary for The Salvation Army. “These mattresses will ensure a better night’s rest for our clients. We are grateful for the Stearns & Foster partnership.” For more information on the Stearns & Foster Gift of Sleep program, please contact Sarah Sinitean at Sarah.Sinitean@mslgroup.com
Sealy owns one of the largest bedding brands in the world, with sales of $1.3 billion in fiscal 2012. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Posturepedic Optimum (TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org. Media Contact: Sarah SiniteanSarah.Sinitean@mslgroup.com312-861-5274
SOURCE Sealy, Inc.